Join us in Boston June 6th, 2018
Edward M. Kennedy Institute
Presented by Rich Sokolosky, Founder, Sentier Informatics
Use case describing the approaches used, results delivered, and lessons learned in building the first marketing analytics data hub and marketing mix modeling platform for a top 25 global pharmaceutical company. You will walk away understanding the benefits of new approaches and insights, as well as lessons learned.
We will cover:
-The data engineering and data science approaches and platforms required to deliver analytics and insights in “business time” and readily support follow-on and new customer analytics.
-Client challenges with previous marketing mix efforts, applicable across industries and various data science efforts.
-An overview of key marketing data hub and analytic innovations.